Marolina was founded in 2014 by Ben Verner, Josh Reed, Jason Hart and Doc Reed to address a need for authentic, performance apparel that would meet the needs of fishing and hunting enthusiasts. The Huk and Nomad brands have expanded to include a full line of technical shirts, jackets, footwear and other accessories. It has been adopted by some of the leading icons in the fishing and hunting worlds including Kevin Van Dam and Drury Outdoors. The brands are sold through leading sporting goods retailers, independent specialty stores and directly to consumers through hukgear.com and nomadoutdoor.com.